Outside Counsel

Survey Says: It’s Time to Be Strategic With Your Firm’s Content Marketing Efforts

The 2014 State of Digital and Content Marketing Survey underscores that content is a hugely important aspect of law firm marketing.

How LinkedIn Publishing Could Kill The Law Blog

Publishing a very timely and relevant piece of legal content on LinkedIn’s publishing platform can get you more qualified business eyeballs than you dreamed possible, and more comments than you’ve ever seen on your blog in a month of Sundays.

Gender Gap Persists In Billing Rates, Study Finds

Billing rates for female lawyers were about 10 percent lower on average than those  of their male counterparts, a study […]

Patton Boggs To Pay Chevron $15M, Issue Apology To Avoid Fraud Suit

Patton Boggs will pay Chevron $15 million, issue a statement of regret and withdraw from the Ecuador case, and in […]

Did the Market for Law Firm Associates Peak 25 Years Ago?

The answer appears to be yes – summer associate hiring fell by 50 percent in a decade at about 600 NALP-listed law firms.

The Changing Definition of Value: What Matters Most to In-House Counsel

The legal marketplace is indeed changing, and law firm partners should take heed of the evolving definition of value and what matters most to in-house counsel.

How You’ll Know When Your Firm’s Been Fired

A slowing pipeline of work, quibbling and outright radio silence are among the sure signs that your law firm may be on the verge of losing a client.

Legal Marketing: Would You Hire These Lawyers?

One example of a law firm ad that works, and why.

New Lawyers In California To Swear Oath Of Civility

New lawyers in California will have to pledge to behave with “dignity, courtesy and integrity” as part of a new […]

A Former Law Firm Attorney Dissects The In-House “Meeting”

There are four distinct types. One is useful. Two and three are understandable. But number four…

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