In Shifting Law Firm Landscape, Generation Gap Widening

As the legal industry faces a period of major change, old-school preferences of Baby Boomer senior partners and ascendant decision-maker Generation Xers are increasingly in conflict, according to Barger & Wolen Marketing Director Heather Morse. GenX lawyers are more entrepreneurial, interested in testing new, innovative law firm models, Morse says, but the fact that Baby Boomers are scoffing at the traditional retirement age may be obstructing change.