What In-House Counsel Needs To Know About Advertising

Common sense, unfortunately, won’t help much, and in-house counsel who rely on it to navigate issues of marketing and advertising could make some costly mistakes, warns a post from Thomson Reuters. Federal, state, and local laws may come into play, and they touch on a wide variety of areas, including truth in advertising/conflicts of interest, disclosure and collection of consumer information. Some of these laws are industry-specific. This is one area, says the writer, where a top-down approach is often the best.