Webinar Offers Insight on Shifting US Data Privacy Landscape

Recent legislative changes, emerging state-level regulations, and evolving enforcement priorities are reshaping data privacy compliance obligations for organizations. Eric Robinson, Vice President of Global Advisory Services & Strategic Client Solutions at KL Discovery, led a discussion about the rapidly shifting US data privacy landscape during a recent webinar hosted by Today’s General Counsel entitled “US Data Privacy in 2025: What’s Changed, What’s Coming, and What It Means for You.”

Robinson discussed the challenges of managing data across multiple jurisdictions, the increasing sophistication of privacy-aware consumers, and the need for organizations to move beyond reactive compliance toward proactive governance. Attendees gained insights into how legal teams, lawyers, compliance officers, and IT leaders can work together to prepare for anticipated regulatory shifts and minimize risk.

Key Takeaways Include:

• Multiple states now have their own comprehensive privacy laws, creating a fragmented regulatory environment that requires careful jurisdiction-by-jurisdiction compliance.
• Federal data privacy legislation remains uncertain, but momentum is building for some form of national standard.
• Enforcement actions are becoming more aggressive, with regulators focusing on both large-scale breaches and everyday violations of consumer rights.
• Data minimization and purpose limitation principles are increasingly important, requiring organizations to justify what data they collect and how long they retain it.
• Privacy compliance is no longer solely a legal issue: IT, marketing, and operations teams must all be aligned.
• Consumer trust is emerging as a competitive differentiator; transparency and responsible data handling can directly impact brand reputation.
• AI-driven tools are helping organizations detect, classify, and protect sensitive data but also introduce new privacy risks.

Register here to receive a recording of the webinar and gain actionable insights on the ever-evolving topic of data privacy in the US.