Video Game Company Staking Out Rights To “Candy”

The makers of the wildly popular game app Candy Crush Saga have sent a notice of infringement to another app maker for their product, All Candy Casino Slots – Jewel Crazy Connect: Big Blast Mania Land, because they claim it infringes on their trademark of “candy.” That notice, sent just days after game developer King secured the trademark, has spurred a debate as to whether common English words can be subject to trademark, and if so, when.