The Mounting Threat from Counterfeits

Counterfeiting may become a problem for virtually any company with a successful product, creating significant potential for bad outcomes for consumers, as well as PR problems for the company whose products are being counterfeited. The writers also cite instances of a particularly troubling legal issue: In a few cases, plaintiffs have tried to hold companies liable for damage done by counterfeits of their products. The writers, attorneys from Bracewell & Giuliani, make the case that the threat of counterfeits is significant, as they lay out the essentials of an effective company program to address it.