Social Media Invaluable In Bank Anti-Fraud Efforts

Alerting customers to emerging cyberthreats via social media is becoming crucial, one bank’s fraud prevention officer says. Alerts on Facebook and Twitter are an effective way to provide customers with essential information, while at the same time making it clear to regulators that the institution is taking the anti-fraud effort seriously. “It’s critical for our customers to understand these issues to protect themselves,” David Pollino of Bank of the West says. “We’ve tried to make sure we’ve modified our education to ensure it’s relevant in this day and age.” In an interview, Pollino discusses how to measure the success of such social media campaigns, and why ensuring executive teams are up to speed with customer awareness campaigns is crucial.