Privacy Advocates Create Code For In-Store Mobile Tracking

A group of privacy advocates, including Sen. Chuck Schumer (D-N.Y.), have issued a code of conduct for retailers tracking customer behavior via mobile phones that could serve as a template for enforcement action by the Federal Trade Commission. A group of technology companies and the Future of Privacy Forum joined Schumer in creating the code of conduct, which calls on retailers and other stores that engage in in-store tracking to provide notice to customers that their behavior is being tracked and how they may opt-out, and also places limits on how the information can be used.