Neil Friedman Named President, CEO Of ALEX BRANDS®

The ALEX BRANDS® family of brands announced that industry veteran Neil Friedman has been named President and CEO. Friedman, who joined the ALEX BRANDS® board of directors earlier this year, was most recently President of the U.S. division at Toys “R” Us. He was also previously President at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal Merchandising.