Is Defensive Domain Name Registration Worth It?

A number of IP attorneys weigh in on the question of defensive brand protection in the age of the Internet, in particular on the question of how to deal with the proliferation of top level domain names. Some are paying thousands of dollars to preempt critical or malicious actors, and there are arguments that it’s worth it. On the other hand, “there will always be potential gripe sites, and trying to corner the ‘.sucks’ TLD won’t prevent others from creating other gripe sites or those sites being easily found in an Internet search,” according to one attorney. The related issue of cybersquatting also gets an airing.