Information Governance vs. Data Governance: Why the Difference Matters
By Mark Diamond
November 12, 2025
Mark Diamond is the founder and CEO of Contoural, the largest independent provider of strategic information governance consulting services. Diamond welcomes discussion on this and other topics. Email him at markdiamond@contoural.com.
Many companies use the terms “information governance” and “data governance” interchangeably, when they are actually different disciplines. Sometimes it’s a simple naming issue: what one group calls “data governance,” another calls “records and information management (RIM),” “document retention,” “data retention,” or “information management.” But this isn’t always just semantics. Misunderstanding the roles of these two disciplines can lead to serious misalignment, inefficiencies, and even compliance risks.
Information governance is a broad discipline focused on managing information throughout its lifecycle. It encompasses records and information management, privacy, litigation readiness, and ensuring employees have access to the right information. Done well, it enhances compliance, reduces risk, cuts costs, and boosts individual employee productivity and collaboration. In addition to paper, information governance projects typically deal with governing unstructured and semi-structured content like files and emails, which account for the vast majority of a company’s information footprint.
Data governance, in contrast, is traditionally concerned with structured information: data stored in databases underlying applications as well as data warehouses. Its focus is on ensuring data quality, accuracy, consistency, and usability. It underpins initiatives like master data management and is central to how companies analyze trends, price products, or identify market opportunities. Where information governance is often compliance-driven, data governance is analytics- and business intelligence-driven.
Confusion can lead to conflict
Sometimes it doesn’t make a difference what you call something, so long as everyone is on the same page. But that is not always the case; I’ve witnessed this tension firsthand. At one company, the IT-led data governance group was building a “single source of truth” analytics platform, ingesting data from across the enterprise. Simultaneously, the records management team, as part of its information governance mandate, was aggressively purging ROT (redundant, outdated, trivial content) from file shares and inboxes. Neither group knew what the other was doing. The data team was frustrated to discover that some historical data they wanted for trend analysis had been deleted. Meanwhile, compliance leaders were alarmed to find that sensitive customer information had been ingested into the data lake with no retention policies or privacy controls in place. It was a textbook case of siloed good intentions leading to counterproductive outcomes.
At worst, these “conflicts” can lead to internal turf wars that stall out both information governance and data governance initiatives. Data governance practices do not work well on information governance challenges. Likewise, information governance is not very useful for solving true data governance problems.
A few months ago, I was in a meeting with stakeholders at a corporation exploring a new information governance program. An IT vice president pointed out that the effort seemed duplicative of the company’s existing data governance initiative. It was a fair question, but also a revealing one. While the organization’s information governance capabilities were still maturing and clearly in need of strengthening, the proposed activities were entirely distinct from those handled by the data governance team.
The two camps don’t always agree on hierarchy. At information governance conferences, I often hear that data governance is a subset of information governance. At data governance events, the inverse is argued with equal conviction. But when these debates flare up inside organizations, they’re often less about taxonomy and more about territoriality: who owns what and whose program gets funding.
These conflicts are both avoidable and unnecessary. The reality is that information governance and data governance are separate but complementary disciplines. The key is to leverage the strengths of each one to support the other.
Information governance vs data governance programs: key strengths
Information governance programs excel at classification, privacy enforcement, and lifecycle management; these are critical tools for keeping data lakes and analytics platforms secure and compliant. For example, tagging documents that contain personal or regulated data as part of an information governance initiative makes it easier for data governance teams to determine what should or shouldn’t be ingested into an analytics environment.
Similarly, data governance efforts often yield standardized definitions and data inventories that are invaluable to information governance. If the data governance team defines what a “customer” is across systems, the information governance team can use that definition to ensure consistent retention, access, and compliance handling of all customer-related information, whether it’s in a contract, an email, or a Customer Relationship Management (CRM) system.
In short, each side feeds the other with intelligence, standards, and policy direction. When coordinated, both programs are stronger.
Why your organization needs both
Strong information governance without data governance may keep you compliant but leave you unable to fully capitalize on your data. A strong information governance program, among other things, can ensure better data quality that can drive successful use of generative AI. Robust data governance without information governance might deliver impressive analytics, but at the same time expose you to legal, regulatory, or reputational risks. Only when both disciplines are present and aligned can an organization truly manage information as both a strategic asset and a liability. An executive might ask, “Do we really need both programs?” The answer is, unequivocally, yes.
In today’s environment of exploding data volumes and rising regulatory scrutiny, that kind of alignment isn’t optional; it’s essential.
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