How Companies In “The Mobile Space” Will Stay Out Of Privacy Trouble

A summary of a new guidance from the Digital Advertising Alliance (DAA), a consortium of the largest U.S. media and marketing trade associations. A link to the complete guidance is provided. The subject is what kind of notice and choice companies operating in the mobile space should provide to consumers about certain kinds of data that it is now possible to collect about them – specifically “cross-application, precise location, and personal directory data” – in order to address privacy concerns from the FTC and consumer advocacy groups.