Combining AI And Human Expertise For Effective Trademarking

Clearing and securing trademarks is become a massive challenge, as the number of products and brands worldwide continues to mount seemingly without limit. To do it right, you need more than knowledge and experience, according to this Today’s General Counsel article. At this point, you also need advanced technology, including what’s loosely defined as artificial intelligence. The difficult part of using it, according to writer Rob Davey, is the “integration” part of the process: using the AI in coordination with the experience that an expert brings to the task. This article discusses some ways to do that, including utilizing what’s being called neural network technology, one of those advanced computer processes that includes “training” by human experts.