Avoid Legal Pitfalls When Marketing Your Law Firm Online

When advertising online, most law firms will be acutely aware of state bar and ABA regulations, but in addition they need to be aware of federal law in three key areas: data collection and privacy, intellectual property, and advertising. Address the first requires a Privacy Policy, typically rendered by way of a “clickwrap agreement.” With regard to intellectual property, firms must insure they are neither infringer nor infringed upon. When it comes to advertising, the Federal Trade Commission is both arbiter and guide; the writer recommends the FTC’s compliance guide to help firms avoid running afoul of a powerful federal anti-spam law.