Are Deep Voices More Persuasive?

A number of studies have found there is such a thing as “charismatic” speech patterns, and one study went so far as to conclude that “CEOs with lower voices tended to manage larger firms and make more money.” However, a study from Duke University found that people who intentionally lower their voice to the lowest possible register are perceived as less trustworthy and less competent. The effect is most pronounced for women, but its operative for men, as well. This post includes a sound bite so you can judge for yourself.