Chinese Firms Battle For ‘Ivanka’ Trademarks

At least 65 Chinese companies and individuals have submitted applications to use the name “Ivanka” as a trademark, according to the South China Morning Post. The companies range from alcohol retailers to feminine product manufacturers. Ivanka’s popularity in China saw an uptick after she was spotted attending the Lunar New Year celebration at Beijing’s Washington, D.C. embassy, with her five-year-old daughter. Chinese law permits businesses to use foreign names, which sometimes leads to legal clashes. In 2012, Ivanka Trump Marks LLC was granted permission to sell shoes and clothing in China under the name Ivanka. Last May, the company filed seven additional applications for other products.