How Much Is Prince Worth?

In the wake of the pop icon’s death, Prince’s estate now faces a “horribly speculative” task of determining what his publicity rights are worth. The future marketing of his name, likeness, and image may be his most valuable asset, and it is subject to a 40-percent estate tax. There is no clear formula for determining how much the publicity rights are worth, and Prince’s estate may look to the ongoing lawsuit over Michael Jackson’s name and likeness. Jackson’s estate claimed that, at the time of his death, the singer was plagued by scandal, dragging the future marketing value down to just $2,105. The IRS disagreed, and set Jackson’s publicity rights at around $434 million.