FTC’s New Scrutiny Of Social Media Campaigns

Following recent enforcement actions involving endorsements on social media, the Federal Trade Commission has updated answers to some frequently asked questions in its “Guides Concerning the Use of Endorsements and Testimonials.” The updated document provides long-awaited guidance with respect to a number of endorsement-related issues on social media, including incentivizing “likes,” pinning photos, tweeting and streaming videos. Wondering what “clear and conspicuous” means? The concept of disclosure gets some detailed attention.