DATE: Thursday, November 12, 2026
TIME: 2:00 PM ET / 1:00 PM CT
In partnership with Captain Compliance

Speakers:
Alex Proctor, Chief Trust & Privacy Officer, Captain Compliance
David J. Oberly, Of Counsel, Baker Donelson

One templated demand letter can put your analytics and marketing tools in the crosshairs. For thousands of businesses, it already has.

What began as a wave of privacy class actions has settled into something more persistent. For several years now, a small number of serial plaintiffs have been sending thousands of templated demand letters under the California Invasion of Privacy Act (CIPA), targeting businesses of every size over routine analytics and marketing tools.

The landscape is shifting, but not the way many expect. California’s newly signed SB 690 will end private “pen register” claims over website tracking starting in January, and a federal court recently declared prolific demand-letter sender Vivek Shah a vexatious litigant. Both are interesting developments, but neither eliminates risk going forward. Plaintiffs are adapting with new theories, new venues, and a growing push toward arbitration. The exposure isn’t going away.

Join Alex Proctor, Chief Trust & Privacy Officer at Captain Compliance, and David J. Oberly, Of Counsel at Baker Donelson, for a practical discussion of how serial privacy claims are constructed, what recent reforms and rulings change (and what they don’t), and why demand letters are increasingly steering toward arbitration.

Attendees will leave with a framework for evaluating and responding to demand letters, including how the Vivek Shah ruling and SB 690 may (or may not) affect leverage and settlement posture. They’ll also receive a prioritized remediation checklist for identifying and addressing tracking technology risks before a demand letter ever arrives.

Register now to join us live, or to ensure you receive a link to the recording should you be unable to attend!